Real time influence means live transactional reward
Twenty years ago when you applied for a business phone it took about a week for the yellow directory sales pitches to start. They would drop in, phone, send cards and letters, rinse and repeat. My very...
View ArticleSoLoMo – the convergence of Social, Local and Mobile
Like every other piece of buzz, or most other buzz at least, SoLoMo is not the end all. You will still be able to market other ways but for the local business: the chiropractor, the real estate...
View Article5 tips to deal with inherited branding
I wish my parents had known more about SEO when they named me. Sometimes when we in the digital branding and marketing sphere take on a new employer or client we face a few “name” challenges. We really...
View ArticleThere Is More To Selling Than Social
Or “How To Post Your Way To The Poorhouse” On at least one occasion in the last few years I have been asked various forms of the questions, “how do I blog to be sure and get sales”, “what can I expect...
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